Full MoonPURE PROTEIN Air Dried Beef Recipe

A red-meat protein, higher in fat and iron than poultry. Fresh or deboned beef is mostly water and ranks higher on the label than its dry contribution; beef meal is the concentrated form. Beef is among the most common food allergens reported in both dogs and cats, probably because it has been fed so widely for so long. Beef by-products such as liver and heart are listed separately.

A red-meat protein, nutritionally similar to beef and fattier than poultry. The meal form is the concentrated one; fresh pork is mostly water. Pork is less commonly reported as a pet allergen than beef, chicken or lamb, which has made it a useful alternative protein. Pork liver, plasma and fat appear under their own names.

A poultry protein, similar to chicken in nutrition and usually a little leaner. Fresh or deboned turkey is mostly water and ranks higher on the label than its dry contribution; turkey meal is the concentrated form. Turkey is often used as an alternative for pets that react to chicken, but the two are related birds and some pets react to both, so it is not a guaranteed swap.

Organ meat from the named animal, or unnamed when the label just says liver. Liver is one of the most nutrient-dense foods there is, rich in vitamin A, copper, iron and the B group, and most pets love the taste, which is why it is used both as an ingredient and as a flavor coating. For allergies, the species is what matters, and beef liver is beef. Unnamed liver can come from any species and may vary by batch.

A fruit added for fiber, a little natural sweetness and antioxidants. Apple flesh is safe for dogs and cats. The seeds contain a trace of a cyanide-forming compound, which matters for a dog eating whole apples and is far below any concern at the amounts of pomace or dried apple in a food. Apple pomace is what remains after juicing and is mostly fiber. In either form it appears in small amounts and does not change the nutrition of the food in a meaningful way.

A plant oil added as a source of linoleic acid, the omega-6 fat dogs and cats need for skin and coat. It is cheap, stable and well tolerated. Sunflower oil contains no omega-3, so a food that uses it as the main fat will usually add fish oil or flaxseed for balance. The high-oleic variety is lower in linoleic acid and used mainly for shelf stability.

An extract added in tiny amounts for its antioxidant compounds, and in some dental treats for breath. The caffeine content is the only real question, since caffeine is toxic to pets in quantity; the extract is usually decaffeinated or used in amounts too small to matter. There is no evidence the levels in a pet food produce any health effect. It is a marketing ingredient, safe at food levels.

Oil pressed from whole fish, usually menhaden, herring or sardine, added as the source of the omega-3 fats EPA and DHA. Those fats support skin, coat, joints and brain development, and a food that names fish oil is delivering them in the form pets use directly. It goes rancid quickly, so look for a preservative named alongside it, usually mixed tocopherols. The species is rarely stated, which matters only if your pet reacts to fish.