What happens after the exam room
Most of what a client has to do after a diagnosis is shopping, and that is where the instruction gets lost. A client leaves with "no chicken, lower phosphorus" and goes to a retailer whose search, in most cases, cannot exclude an ingredient. They end up on a brand's own page, or back on your phone. We hold the full ingredient lists of more than 7,500 dog and cat foods, so a client can type "no chicken" once and search every brand at the same time. The instruction you gave survives the trip to the store.
What your client sees
- A condition page that states its criteria.
- The foods that meet them, across brands.
- A plain-English explainer for each ingredient.
- Where to buy.
Using it in practice
- It helps to send a client to a condition page, such as dog food for kidney disease or cat food without chicken, as the shortlist to start from.
- Point to an ingredient page when a client asks what menadione or chicory root is doing in the bag.
- Check a food's full ingredient list before a client switches.
What it is not
ItchyCody is not veterinary advice and does not replace your recommendation. The lists are generated from label data by an automated process, and our About page explains how.
Help us get it right
If a food is mislabeled, a list includes something it should not, or an explainer is wrong, email hello@itchycody.com with the page link. Say you are writing from a clinic so we can look at it first.
