Wholehearted Plus Beef & Brown Rice Recipe with Whole Grains Plus Dry Dog Food
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4.27 /5
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Low $16.99
High $72.99
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WholeheartedPlus Beef & Brown Rice Recipe with Whole Grains Plus Dry Dog Food

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kcal
No calorie data available for this product yet
52
Ingredients
More than 83% of dry dog foods with known data
58%
Filler
Less than 60% of dry dog foods with known data
HIGH*

Allergy Risk

This food contains multiple possible allergens for sensitive pets.

Notable Benefits

Ingredients

Numbered in order of predominance by weight, heaviest first. Click any ingredient for details.

Plus Beef & Brown Rice Recipe with Whole Grains Plus Dry Dog Food ingredients, explained

The recipe is built on beef: beef and beef meal are the first two ingredients. Common dog food allergens on the label: beef, pork, egg, fish and chicken. Omega-3 comes from fish meal and menhaden fish oil as well as flaxseed; the fish sources are the form dogs use directly.

What this food is made of

Beef

A red-meat protein, higher in fat and iron than poultry. Fresh or deboned beef is mostly water and ranks higher on the label than its dry contribution; beef meal is the concentrated form. Beef is among the most common food allergens reported in both dogs and cats, probably because it has been fed so widely for so long. Beef by-products such as liver and heart are listed separately.

Brown rice

Rice with the bran layer left on, which keeps more fiber, B vitamins and minerals than white rice. It is well digested by most dogs and is a common carbohydrate in sensitive-stomach foods. It digests more slowly than white rice and keeps blood sugar steadier, so it turns up in weight-control foods too. For most dogs and cats it is an unremarkable energy source.

Oats

A whole grain used as a carbohydrate and fiber source. Oats are well digested, higher in protein than rice, and contain beta-glucan, a soluble fiber linked to steadier blood sugar. They are a common choice in sensitive-stomach and weight-control foods. Oat fiber is the hull, which is mostly insoluble fiber; oat flour and oatmeal are the whole grain milled. Grain allergy is rare in pets.

Dried yeast

The dried cells of yeast, often a by-product of brewing. It is rich in B vitamins, protein and minerals, improves flavor, and contains compounds that may support gut bacteria. Despite a persistent myth, there is no evidence it repels fleas. Yeast is an uncommon allergen in pets. Yeast culture is a slightly different product, a fermented feed that supplies similar nutrients.

Chicken fat

Rendered fat, a concentrated energy source and the main supply of linoleic acid, an essential fatty acid for skin and coat. Rendered fat carries very little protein, so many chicken-allergic pets tolerate it, but not all do, and a strict elimination diet avoids it. Usually preserved with mixed tocopherols. Not a quality concern; a good fat source.

Rice

A grain used as an easily digested carbohydrate. White rice has had the bran removed; it digests fast and is the classic bland-diet starch. Brewers rice is the small broken fragments left after milling, nutritionally the same as white rice despite its reputation as a cheap filler. Rice bran is the outer layer, mostly fiber and oil. Grain allergy is rare in pets; rice is one of the least reactive grains.

Pea

A staple of grain-free recipes, supplying starch, fiber and plant protein. Peas were common in the diets examined in a federal investigation into heart disease in dogs; the investigation did not establish a cause and no ingredient was banned. Pea protein high on a list can inflate the protein number with a plant source. Pea allergy is rare. Not a problem, but worth noticing when it appears in several forms in one recipe.

Pork

A red-meat protein, nutritionally similar to beef and fattier than poultry. The meal form is the concentrated one; fresh pork is mostly water. Pork is less commonly reported as a pet allergen than beef, chicken or lamb, which has made it a useful alternative protein. Pork liver, plasma and fat appear under their own names.

Tapioca

Starch from the cassava root, used to bind kibble and as a carbohydrate source, especially in grain-free foods. It is nearly pure starch with little protein, fiber or micronutrients, and it is one of the least likely ingredients to trigger an allergy. A food that leans on tapioca for carbohydrate is getting easy digestibility and little else from it, which is fine as long as the rest of the recipe carries the nutrition.

Egg

A complete, highly digestible protein, which is why formulators like it. It is also a documented allergen in about 4% of dogs with food reactions. Egg allergy does not implicate chicken meat; the proteins are different. Dried egg product is the same thing with the water removed. A good ingredient for most pets and a fine-print one for the allergic few.

Unnamed fish

Fish with no species stated. The maker may use whatever is available, so the fish can change between batches. Nutritionally it is a fine protein and often a source of omega-3 fats. The gap is for pets with a known fish allergy, or whose owners are trying to track which protein causes a reaction, because an unnamed ingredient makes that very hard. Named fish such as salmon or whitefish give you that information.

Flaxseed

A plant source of omega-3 fat (alpha-linolenic acid) and fiber, used in about a third of dog foods for coat and stool quality. Dogs and cats convert plant omega-3 to the useful forms inefficiently, so fish oil does the job better. Flax is not a documented common allergen, though some pets tolerate it poorly, most often as loose stool. Fine in a food; not a reason to prefer it over one using fish oil.

Chicken

The most common protein in pet food, and for dogs one of the most common food allergens, with beef and dairy. If chicken is what your pet reacts to, it hides everywhere: chicken fat, chicken broth, chicken meal, natural flavor. On a label, chicken listed first is weighed with its water still in, so a food leading with fresh chicken often has less chicken protein than one leading with chicken meal. Neither is better; they are different measures.

Fish oil

Oil pressed from whole fish, usually menhaden, herring or sardine, added as the source of the omega-3 fats EPA and DHA. Those fats support skin, coat, joints and brain development, and a food that names fish oil is delivering them in the form pets use directly. It goes rancid quickly, so look for a preservative named alongside it, usually mixed tocopherols. The species is rarely stated, which matters only if your pet reacts to fish.

Potato

The familiar white potato, used as a carbohydrate source in many grain-free foods. Potato starch binds kibble; potato protein is a concentrated plant protein that lifts the protein figure on the bag. Cooked potato is safe and well digested. Grain-free foods built on potatoes and legumes were part of the FDA's 2018 to 2022 look at diet-associated heart disease in dogs, which did not establish a cause; the agency has not asked for any to be withdrawn.

Rosemary

Almost always rosemary extract, used as a natural antioxidant to keep fats fresh, usually alongside mixed tocopherols. The amounts are tiny. A persistent internet claim links rosemary to seizures in dogs; there is no published evidence for it at food levels. If your dog has epilepsy, ask your neurologist rather than avoiding foods on this basis alone.

Vitamins, minerals and additives (26)

The nutrient pack nearly every complete food carries. Expand to read what each one does.

About this food

The WholeHearted With Whole Grains Plus Beef & Brown Rice Recipe Dry Dog Food has what it takes to go head-to-head with your dog's appetite for the richer things in life.

From the manufacturer. May contain marketing language.

Pricing & Formats

Available Sizes


Price History (5 lb)

Lowest Recorded
$16.99
Since Mar 2026
Highest Recorded
$16.99
Since Mar 2026
Average Price Over Time
Latest avg $16.99
$16 $17 $18 Mar 13 Jul 5 Oct 28 $16 $17 $18 Mar 13 Jul 5 Oct 28

Where to buy (5 lb)

Size not listed

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Guaranteed Analysis

Each bar shows the typical range for dog foods in our database. The marker shows where this product falls.

Calcium (Min) 0.9 %
Low
Lower than 89% of dry dog foods with known Calcium (Min) (%)
High
Crude Fat (Min) 16 %
Low
Higher than 66% of dry dog foods with known Crude Fat (Min) (%)
High
Crude Fiber (Max) 3 %
Low
Lower than 92% of dry dog foods with known Crude Fiber (Max) (%)
High
Crude Protein (Min) 26 %
Low
Lower than 57% of dry dog foods with known Crude Protein (Min) (%)
High
Glucosamine (Min) 300 ppm
Low
Lower than 73% of dry dog foods with known Glucosamine (Min) (ppm)
High
L-Carnitine (Min) 100 mg/kg
Low
Higher than 64% of dry dog foods with known L-Carnitine (Min) (mg/kg)
High
Linoleic Acid (Min) 1.4 %
Low
Lower than 92% of dry dog foods with known Linoleic Acid (Min) (%)
High
Moisture (Max) 12 %
Low
Higher than 89% of dry dog foods with known Moisture (Max) (%)
High
Omega-3 Fatty Acids (Min) 0.6 %
Low
Higher than 52% of dry dog foods with known Omega-3 Fatty Acids (Min) (%)
High
Omega-6 Fatty Acids (Min) 3 %
Low
Higher than 75% of dry dog foods with known Omega-6 Fatty Acids (Min) (%)
High
Phosphorus (Min) 0.7 %
Low
Lower than 90% of dry dog foods with known Phosphorus (Min) (%)
High
Selenium (Min) 0.3 %
Low
Higher than 62% of dry dog foods with known Selenium (Min) (%)
High
Vitamin A (Min) 8000 IU/kg
Low
Lower than 92% of dry dog foods with known Vitamin A (Min) (IU/kg)
High
Vitamin E (Min) 125 IU/kg
Low
Lower than 83% of dry dog foods with known Vitamin E (Min) (IU/kg)
High
Zinc (Min) 180 mg/kg
Low
Higher than 84% of dry dog foods with known Zinc (Min) (mg/kg)
High

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

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