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WholeheartedActive Performance High-Protein Beef & Rice Recipe Dry Dog Food
Allergy Risk
This food contains possible allergens for sensitive pets.
Notable Benefits
Ingredients
Numbered in order of predominance by weight, heaviest first. Click any ingredient for details.
Active Performance High-Protein Beef & Rice Recipe Dry Dog Food ingredients, explained
The recipe is built on beef: beef and beef meal are two of the first four ingredients. Common dog food allergens on the label: beef and pork. Omega-3 comes from salmon oil, the form dogs use directly.
What this food is made of
A red-meat protein, higher in fat and iron than poultry. Fresh or deboned beef is mostly water and ranks higher on the label than its dry contribution; beef meal is the concentrated form. Beef is among the most common food allergens reported in both dogs and cats, probably because it has been fed so widely for so long. Beef by-products such as liver and heart are listed separately.
Rice with the bran layer left on, which keeps more fiber, B vitamins and minerals than white rice. It is well digested by most dogs and is a common carbohydrate in sensitive-stomach foods. It digests more slowly than white rice and keeps blood sugar steadier, so it turns up in weight-control foods too. For most dogs and cats it is an unremarkable energy source.
A red-meat protein, nutritionally similar to beef and fattier than poultry. The meal form is the concentrated one; fresh pork is mostly water. Pork is less commonly reported as a pet allergen than beef, chicken or lamb, which has made it a useful alternative protein. Pork liver, plasma and fat appear under their own names.
Rendered fat, a concentrated energy source and the main supply of linoleic acid, an essential fatty acid for skin and coat. Rendered fat carries very little protein, so many chicken-allergic pets tolerate it, but not all do, and a strict elimination diet avoids it. Usually preserved with mixed tocopherols. Not a quality concern; a good fat source.
A grain used as an easily digested carbohydrate. White rice has had the bran removed; it digests fast and is the classic bland-diet starch. Brewers rice is the small broken fragments left after milling, nutritionally the same as white rice despite its reputation as a cheap filler. Rice bran is the outer layer, mostly fiber and oil. Grain allergy is rare in pets; rice is one of the least reactive grains.
Oil pressed from salmon, added for the omega-3 fats EPA and DHA that support skin, coat and joints. It does the same job as generic fish oil but names its source, which helps if your pet reacts to other fish. Like all fish oils it spoils easily and needs a preservative, usually mixed tocopherols. The levels used in food are a modest supplement, well below a therapeutic dose.
Vitamins, minerals and additives (25)
The nutrient pack nearly every complete food carries. Expand to read what each one does.
The fiber left after sugar is extracted from sugar beets. Nearly all the sugar is gone; what remains is a mix of fibers that bacteria in the gut can ferment, producing fatty acids that feed the cells lining the colon. It helps firm stools and is one of the better-studied fibers in dog food. Its reputation as a filler is undeserved, though it does add little else beyond fiber.
A potassium source and an electrolyte. Potassium keeps muscles and nerves working, including the heart, and cats lose more of it than dogs do. It also stands in for part of the salt in foods that are formulated lower in sodium. A routine additive with no allergy or safety concern at food levels.
Sodium and chloride, both essential, plus a palatability boost. Pets need less than people, and the minimum is set in the nutrient profiles the food is formulated to. Salt high on the list of a treat is a flavor choice; salt near the end of a complete food is nutrition. Ask your vet before choosing a low-sodium food for heart or kidney disease rather than reading labels alone.
A B-vitamin relative added to nearly every complete food because animals need more than the base ingredients supply. It supports liver function and cell membranes. Seeing it on a label is normal and reassuring rather than a concern.
An amino acid cats cannot make in sufficient quantity and must eat, or they develop heart disease and blindness. It is in every complete cat food by law of nutrition, not by choice. Dogs make their own, but it is added to many dog foods as a precaution after a federal investigation into diet-associated heart disease in dogs. Its presence on a dog food label is a good sign, not a warning.
A compound made from amino acids that helps cells burn fat for energy. It is found naturally in meat, and it is added to many weight-control and senior foods on the reasoning that it supports lean body mass during weight loss. The evidence in dogs is modest and the amounts used are safe. Its presence usually signals a food designed for weight management.
Live bacteria added to support digestion, listed by strain name such as Lactobacillus acidophilus or Bacillus coagulans. The difficulty is that most are killed by the heat of cooking and by months on a shelf, so unless the maker coats the kibble after cooking and states a live count on the bag, the listing does not tell you much. Bacillus strains form spores and survive processing better than the others. The strains used are considered safe.
A fat-soluble antioxidant that protects cells and the fats in the food itself. It is in nearly every complete food, both as a nutrient and, under the name mixed tocopherols, as the natural preservative that keeps fat from going rancid. Deficiency is rare in pets eating a complete diet. Nothing to worry about on a label, and a sign the maker is preserving with vitamin E rather than synthetic chemicals.
An iron source. Iron carries oxygen in the blood, and meat supplies much of it, with the mineral supplement making up the rest. Ferrous sulfate is the inorganic form; iron proteinate or chelate is the same mineral bound to a protein fragment, which brands describe as more absorbable. Either is normal. Not an allergen.
A zinc source. Zinc is essential for skin, coat, immunity and wound healing, and deficiency shows up first as crusty skin. Some Arctic breeds absorb it poorly and need more. Sulfate and oxide are inorganic; proteinate or chelate is bound to protein, which brands present as better absorbed. Any of them is normal. Not an allergen.
A copper source. Copper is essential in small amounts for blood, connective tissue and coat color. Some veterinary nutritionists have questioned whether modern dog foods carry more copper than dogs need, and a few breeds (Bedlington Terriers, Labradors among them) are prone to storing it in the liver. For most pets it is a routine additive. If your dog has a diagnosed liver condition, copper level is worth a vet conversation.
An iodine source. Iodine runs the thyroid, and pets cannot get enough without it being added. Calcium iodate and potassium iodide are the common forms and do the same job. Whether dietary iodine plays a role in the overactive thyroid common in older cats has been studied without a clear answer. A normal line on any complete food.
Vitamin B1, essential for nerves and energy metabolism, and the vitamin most often behind cat food recalls. It is destroyed by heat and by some preservatives, so canned foods in particular must add it back. Cats are especially sensitive to running short. Its presence is expected; its absence from a cooked food would be a red flag.
A manganese source. Manganese is needed in tiny amounts for bone, cartilage and enzyme function. Sulfate is the inorganic form; proteinate is the mineral bound to protein. The choice between them is a marketing distinction more than a health one for a healthy pet. Expected, safe, not an allergen.
A heat-stable form of vitamin C. Dogs and cats make their own vitamin C, so it is not an essential nutrient for them. It is added as an antioxidant and, some argue, to support joints and immunity. Harmless at food levels and not a reason to choose or avoid a food.
Essential for vision, skin and immune function. Cats cannot convert the plant form (beta-carotene) into vitamin A the way dogs can, so cat food must carry the preformed vitamin. It is fat-soluble and stored in the liver, so very high doses over time are harmful, which is why the amount is regulated. Normal on any complete food.
A B vitamin tied to skin and coat quality and to fat and protein metabolism. Gut bacteria make some; food supplies the rest. Raw egg white contains a protein that binds biotin, which is the reason raw-egg diets can cause a deficiency. Safe, expected, and not an allergen.
Vitamin B3. Dogs can make some from the amino acid tryptophan; cats cannot make enough and must get it from food, which is one of many reasons cat food and dog food are not interchangeable. Water-soluble and safe at food levels. Expected on every complete food label.
Vitamin B5 in its stable added form (the d- prefix just names the active version). It is needed to turn fats and carbohydrates into energy. Widely available in meats and grains, topped up to guarantee the level. Safe, expected, and irrelevant to allergies.
The usual source of selenium, a mineral that works alongside vitamin E as an antioxidant. Selenium has a narrow safe range, so the amount is regulated and small. Sodium selenite is the inorganic form; some brands use selenium yeast instead, which is absorbed differently, and market it as an upgrade. The evidence that it matters for a healthy pet is thin. Expected on a complete food.
Vitamin B6 in its stable, added form. It is central to protein metabolism, and cats need proportionally more of it than dogs because their diet runs so high in protein. Water-soluble and safe at food levels. A normal line on any complete food.
Needed for nerve function and making red blood cells. It occurs naturally only in animal tissue, so it is added to almost every food to guarantee the level. Water-soluble, so excess passes out in urine. Cats and dogs with chronic gut disease can run low even on a good diet, which is a vet conversation rather than a food choice.
Vitamin B2, used to turn food into energy. Present in meat and dairy but partly lost in cooking, so manufacturers top it up. Water-soluble and safe at the levels used in food. Its presence tells you the food was formulated to a complete nutrient profile, not that anything unusual is going on.
Dogs and cats cannot make useful amounts of vitamin D from sunlight, so it has to be in the food. It governs calcium and bone health. It is also one of the few vitamins where too much is dangerous: excess vitamin D has caused pet food recalls. The amount is regulated and the presence of D3 on a label is expected. What matters is that the maker gets the dose right, which is a quality-control question, not an ingredient question.
Vitamin B9, needed for cell division and healthy blood. Standard fortification in complete foods for dogs and cats. Water-soluble, no toxicity concern at food levels. Its main relevance to a shopper is none: it is there because the recipe was balanced properly.
About this food
Power up your athletic pup's diet for more joyful moments together with the Wholehearted Active Performance High-Protein Beef & Rice Recipe Dry Dog Food.
From the manufacturer. May contain marketing language.
Pricing & Formats
Available Sizes
Price History (5 lb)
Where to buy (5 lb)
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Guaranteed Analysis
Each bar shows the typical range for dog foods in our database. The marker shows where this product falls.
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
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