Purina Pro Plan Complete Essentials Beef Wet Dog Food
Average Retailer Rating
★★★★★
4.55 /5
Latest Price
$34.44 across all sizes
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PurinaPro Plan Complete Essentials Beef Wet Dog Food

319
kcal/can
Lower than 60% of wet dog foods with known kcal/can
30
Ingredients
Fewer than 62% of wet dog foods with known data
73%
Filler
More than 62% of wet dog foods with known data
MED*

Allergy Risk

This food contains possible allergens for sensitive pets.

Notable Benefits

Ingredients

Numbered in order of predominance by weight, heaviest first. Click any ingredient for details.

Pro Plan Complete Essentials Beef Wet Dog Food ingredients, explained

The recipe is built on beef, listed second on the label. Common dog food allergens on the label: beef, chicken, wheat and corn.

What this food is made of

Beef

A red-meat protein, higher in fat and iron than poultry. Fresh or deboned beef is mostly water and ranks higher on the label than its dry contribution; beef meal is the concentrated form. Beef is among the most common food allergens reported in both dogs and cats, probably because it has been fed so widely for so long. Beef by-products such as liver and heart are listed separately.

Chicken

The most common protein in pet food, and for dogs one of the most common food allergens, with beef and dairy. If chicken is what your pet reacts to, it hides everywhere: chicken fat, chicken broth, chicken meal, natural flavor. On a label, chicken listed first is weighed with its water still in, so a food leading with fresh chicken often has less chicken protein than one leading with chicken meal. Neither is better; they are different measures.

Liver

Organ meat from the named animal, or unnamed when the label just says liver. Liver is one of the most nutrient-dense foods there is, rich in vitamin A, copper, iron and the B group, and most pets love the taste, which is why it is used both as an ingredient and as a flavor coating. For allergies, the species is what matters, and beef liver is beef. Unnamed liver can come from any species and may vary by batch.

Wheat gluten

The protein portion of wheat, used to bind wet-food chunks and to add protein cheaply. It is highly digestible for dogs, less complete than meat protein, and the reason a chunky canned food holds its shape. Wheat gluten was the ingredient contaminated with melamine in the 2007 recalls, which is the reason some owners still avoid it. The problem was a supplier adding melamine to it; the ingredient itself was never the hazard. Wheat allergy in pets is uncommon but real.

Carrot

A vegetable that contributes a little fiber and beta-carotene and a lot of label appeal. In dry food it is usually present in small amounts well down the list. It is not an allergen of concern and not a meaningful protein or calorie source. Fine to see; not a reason to choose one food over another.

Potato

The familiar white potato, used as a carbohydrate source in many grain-free foods. Potato starch binds kibble; potato protein is a concentrated plant protein that lifts the protein figure on the bag. Cooked potato is safe and well digested. Grain-free foods built on potatoes and legumes were part of the FDA's 2018 to 2022 look at diet-associated heart disease in dogs, which did not establish a cause; the agency has not asked for any to be withdrawn.

Vitamins, minerals and additives (21)

The nutrient pack nearly every complete food carries. Expand to read what each one does.

About this food

Purina Pro Plan Complete Essentials beef and vegetables wet dog food in gravy contains high quality protein and 23 essential vitamins and nutrients. Find it near you.

From the manufacturer. May contain marketing language.

Pricing & Formats

Available Sizes


Price History (13 oz)

Lowest Recorded
$34.44
Since Mar 2026
Highest Recorded
$34.44
Since Mar 2026
Average Price Over Time
Latest avg $34.44
$34 $35 $36 Mar 13 Apr 25 Jun 8 $34 $35 $36 Mar 13 Apr 25 Jun 8

Where to buy (13 oz)

Size not listed

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Guaranteed Analysis

Each bar shows the typical range for dog foods in our database. The marker shows where this product falls.

Crude Fat (Min) 2.5 %
Low
Lower than 88% of wet dog foods with known Crude Fat (Min) (%)
High
Crude Fiber (Max) 1.5 %
Low
Lower than 53% of wet dog foods with known Crude Fiber (Max) (%)
High
Crude Protein (Min) 9 %
Low
Higher than 50% of wet dog foods with known Crude Protein (Min) (%)
High
Moisture (Max) 82 %
Low
Higher than 80% of wet dog foods with known Moisture (Max) (%)
High

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

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Review Sources

Our aggregate score is calculated from reviews across multiple retailers

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